The impact of digital media on traditional media
The ever-growing digital world affects almost every aspect of our lives. A growing number of digital communication platforms, such as social media, blogs and websites, are quickly and easily accessible. We’re beginning to be dependent on them in business, education, personal lives and other areas. Local media now compete at a global level, and domestic consumers have access to international content and services. Convergence is changing established investment patterns, as well as competition in, and the structure of, the media market. Media distribution is no longer tied to one specific network, which increases the availability of these services and products. This changes the relationship between content creator and content distributor. Content creators have more opportunities to distribute their content, and can contact readers and viewers via various platforms. Distribution therefore ceases to be a barrier for the content creator. Traditional distributors have less influen...